How to sell design. Guide
Selling design is difficult. For most, this is air, and no one pays for air. But design is a vital element for every company. Without design, few people can exist and develop. With the help of the guide, you can learn how to sell a design, look at selling a design from different angles, and you can find out what the subtleties are with selling a design.
The main task of the guide is to teach how to sell a design at a high price. No need to think about discounts. You do the best intellectual work, which will then help in capitalizing the company. The client will understand this if you have confidence.
Content:
CHAPTER 1. DESIGN AND MONEY
The payment system for the designer's work
Types of cost of design works
What is vital to specify in the contract?
CHAPTER 2. HOW TO ORGANIZE THE SALE OF THE DESIGN CORRECTLY
About the Brief. What helps it sell more
How to present a work to a client?
How many concept options should I contribute to the client?
CHAPTER 3. HOW TO WORK WITH EDITS CORRECTLY
What should you do if the client makes a lot of edits?
Why are there many edits?
How do you make edits from clients?
CHAPTER 4. HOW TO TALK TO A CUSTOMER WHEN SELLING A DESIGN
What should you do if a customer asks for a discount?
What should I do if the client says: "Why is it so expensive?"
How do you make additional sales?
Full guide