Euler Circles Template

Euler circles – this technique aims to identify characteristics that serve the UTP brand and are in demand for the market. They are usually used in Strategic Workshop - individually prepared session where, together with brand representatives, perform various tasks aimed at helping decision-makers move away from «template thinking,» allowing them to think creatively and identify hidden brand insights. This tool gives a solid foundation for developing positioning strategies, brand platforms, and brand communication strategies.

This is universal tool allows brands to conduct research and analysis at a professional and in-depth level, thereby helping to build the right brand strategy and find the most in-depth insight for the consumer.