Empathy Map Template

When analyzing consumers, a whole combination of methods is often used: from field research, which includes surveys, focus groups, in-depth interviews, and mystery shoppers, to desk techniques.

One of the comprehensive tools – Customer Empathy Map – allows you to comprehensively analyze the consumer and understand their hidden motives, needs, and how they think. This gives a complete picture, will enable you to segment the audience correctly, and, more importantly, determine consumer insight.