Communication compass framework

The Communication compass model is an interactive tool for analyzing brand communication compared to competitors’ communication strategies. The framework is based on a positive correlation between the intensity of competition, the size of the business, and the complexity of communication.

The model is filled in, starting with the inner circle, which defines the essence and form of the communication strategy:

– background;

– purpose;

– target audience;

– competitive environment;

– key message;

– KPI.