Brand Pyramid Template

The Brand Pyramid is a final document structure that includes the main provisions of the brand platform.

This guides the company on the brand’s image, mission and positioning, values, and functional and emotional advantages. What is the brand’s character, and how should it be used in communication? What is the target audience? What attributes and RTB should be used?

The Brand Pyramid and platform are actively used by all company departments: the brand needs to have a single image and message in communication and clearly understand and move in the designated development vector.